A work in progress of my own visual identity starting with a logo which only consists of a mark. It is a representation of my personality, my beliefs and how I approach design.

Logo

The idea was based on my signature which I used for all my drawings when I was younger.

Logo sketch

First construction using a basic 9x9 grid representing my strong use of grid systems.

Logo construction

Experimenting with inverts and shape variations so it has more balance standing on it's own.

Logo variations

Reworking the letter “p” for a more organic look and better recognition.

Logo finetuning

Final color variants in response to different mediums/backgrounds and a stronger identity.

Logo color variation Client: Personal BrandingRoles: Concept Visual Design